If you talk to any top leader in this company, at some point you’ll hear about an event that changed everything. Not a webinar. Not a group chat. A real, in-person, fired-up room where something finally clicked. That’s not coincidence—it’s cause and effect.

There’s something about being in the room. Hearing the stories. Seeing the faces behind the names. Feeling the energy of people from all over the world chasing the same thing: more freedom, more growth, more purpose. Zoom calls are great. Training videos are important. But events—live, in-person events—are where belief gets built, and direction gets locked in.

This week in Barcelona, we’re hosting our Leadership Conference. It’s one of the most intimate and focused events we do all year. There’s less flash, more depth. It’s where seasoned voices pour into emerging leaders. Where the vision of where we’re going next gets clarified. And where the kind of conversations that can’t happen on a screen actually do. Anyone attending will walk away sharper, more aligned, and more committed than ever before.

Then in just a few weeks, we’re headed to Las Vegas for the biggest event on the calendar—IGNITE Your Business, happening July 25–26. This is the one that sets the tone for the rest of the year. IGNITE isn’t just about big announcements and recognition (although there’s plenty of both). It’s about momentum. There’s no way to attend and walk out the same.

If you’ve never been to a Travorium event, here’s what you need to know: the people who grow the most, show up the most. Every time. Not because they know more, but because they stay close to the fire. They make being in the room non-negotiable. It’s not about whether the flight is convenient or if the schedule lines up perfectly. It’s about knowing that success demands presence—and presence is powerful.

Something happens when you make the effort to get there. You sit a little straighter. You listen more intentionally. You take notes with a different kind of urgency. You’re not just consuming information anymore—you’re absorbing belief. And that belief sticks with you long after you fly home. It becomes your posture. Your tone. Your ability to lead with certainty instead of doubt.

And if you’re building a team, you already know this: getting your people to an event is the shortcut. You can say all the right things, hold all the right calls—but one weekend in the right room does more than six months of motivation. It activates something in people. They catch the vision for themselves. They see what’s possible. And more importantly, they decide it’s possible for them.

That’s what IGNITE does. That’s what Barcelona will do this week. These aren’t “nice to attend” experiences. These are game-changers. They help you reset, reconnect, and rise. Every breakout, every mainstage speaker, every hallway conversation becomes part of your toolbox. Not just to build your business—but to build you.

So if you’re on the fence about Vegas—get off it. Make the call. Book the flight. Tell your team. No one ever regrets showing up. But people do look back and wish they had. The cost of missing it isn’t just missing a few sessions—it’s missing your next breakthrough. Missing the moment your confidence could’ve shifted. Your clarity could’ve sharpened. Your next level could’ve started.

The opportunity is right in front of you. The rooms are filling. The countdown is on. And once again, the most important decision isn’t what you’ll learn—it’s whether or not you’ll be there to learn it.